Experience the Great American Drive-In(sm)
PO Box 95771
Las Vegas, Nevada 89192
(01) 702-510-4000 voice
(01) 702-392-8513 fax
Drive-On-In, Inc. has been active in drive-in theater circles since 1996, providing research, survey data, press archives and related resources to drive-in enthusiasts, owners and entrepreneurs around the world. Drive-On-In most recently added publications, as well as internet and marketing services, to its offering. In June 1999, the privately held company incorporated, setting the formal foundation for its plans to open a drive-in "themed" entertainment facility. In addition to first-run and classic movies, Drive-On-In™ plans to offer a drive-in theme restaurant, history exhibit, memorabilia shop and car wash at its Las Vegas facility, enabling residents and tourists alike, to Experience the Great American Drive-In.
Drive-On-In was founded by brother and sister team, Kipp Sherer and Jennifer Sherer, who have first-hand knowledge of the industry from researching and working in drive-ins. Supporting the company is an impressive team of experts in land acquisition, architecture, entertainment, marketing and public relations.
Starting in July 1999, Drive-On-In launched its line of branded merchandise as well as authentic collectibles from the drive-in's hey day. These items are sold through Drive-On-In's own internet sales channel as well as through Drive-On-In's associate program. Drive-On-In is currently pursuing established retail sales channels for its branded products and making plans for catalog sales and distribution of the entire drive-in related product line. The product collection will ultimately be made available onsite at Drive-On-In's entertainment facility.
Also in July 1999, Drive-On-In introduced the first-ever searchable database of drive-in resources, furthering the company's high-profile position within the drive-in community. The Drive-ins.com web site has become The Definitive Resource for Drive-In Information, with approximately 4000 drive-ins recorded, and archives containing roughly 3000 drive-in photos and media references. Additional features include industry resources for drive-in owners, as well as show times, events calendar, and an online store for drive-in enthusiasts. The site is available online at www.drive-ins.com. As of July 2001 the site receives more than 21,000 visitors, with over 200,000 page views, each month.
In September 1999, Drive-On-In published the Pocket Drive-In Locator . The Locator is an annually updated guidebook that leverages Drive-On-In's extensive database of drive-in information. Designed for those on the go or planning road trips, the Locator lists over 600 operating drive-in theaters around the world, indexed by nearby highway, metropolitan area and state/country. It includes map insets for each state showing major highways, cities and approximate drive-in locations, as well as a Route 66 Index. The Pocket Locator is available both retail and wholesale. In addition to being sold through Drive-On-In's internet sales channels, the Locator is carried at partner locations in four states. Drive-On-In has plans for future publications such as other Pocket Locators, as well as additional drive-in books.
In the summer of 2000, Drive-On-In launched the first ever multi-merchant loyalty program for the drive-in industry. The Ozoner Rewards program is an internet- and card-based rewards program, similar to a frequent flyer program. Subscribing drive-ins typically offer a discount on admission or concessions to cardholders. The program encourages attendance of participating drive-in movie theaters around the world, while promoting the drive-in movie going experience in general. The official 'Ozoner Card' can be used for cardholder tracking and identification. The plastic ID card is printed and issued by Drive-On-In who maintains a central database of customer preferences and card activity. Cardholders and participating theaters alike can log into Drive-ins.com and view card activity as well as drive-in information tailored to their preferences. As of July 2001, enthusiasts in 7 countries and 46 US states carry Ozoner Cards.
In the fall of 2000, Drive-On-In extended its online offering with an internet portal for nostalgia buffs. The site contains information on nostalgia links, chat rooms, web sites, forums, products, and associations in a browsable format, organized by topic. Topics include but are not limted to Americana, pop culture, rock-n-roll, drive-in theaters, movie memorabilia, drive-in restaurants, diners, filling stations, Route 66, car culture, and roadside attractions. Products available through the web site range from books and music, to posters and T-shirts. Web site visitors can rate the nostalgia links presented and even submit pointers to their own nostalgia web sites. This site is online at www.retrodepot.com.
Imagine a classic drive-in setting with movie screens and classic cars. Now imagine two gigantic screens, '57 Chevys, a theme restaurant, a drive-in history exhibit and memorabilia shop, and you are imagining Drive-On-In's entertainment facility. Everyday, Drive-On-In will offer up to five features. The restaurant will be reminiscent of drive-ins and drive-in restaurants past. Drive-On-In also plans to offer a permanent exhibit dedicated to the American drive-in. After learning about drive-ins at the historical exhibit, stopping by for lunch at the theme restaurant or watching a movie from the backseat of a classic car, visitors will have an opportunity to take a piece of nostalgia home with them. At the memorabilia shop, visitors will be able to buy T-shirts, hats, bumper stickers, books, classic movie posters and more. A variety of nostalgia souvenirs and gifts, as well as Drive-On-In branded items will be available.
Jennifer is a founding partner and the CEO of Drive-On-In, responsible for the overall management and implementation of the entertainment facility and related projects. An entrepreneur and operations specialist, she has assembled and currently manages the Drive-On-In team. Jennifer has researched drive-ins for more than six years, furthering her research by working at the Burlingame Drive-In where she studied all aspects of drive-in theater operations. Jennifer currently works for Casino Data Systems as a Business Analyst. Prior to moving to Las Vegas, Jennifer worked for Gemplus Corporation as a client operations manager, coordinating OEM product releases for IBM, HP, and Nintendo. Her professional experience ranges from printing and publishing, to software packaging and e-commerce. Jennifer has worked for NeXT Software, Apple Computer and the National Geographic Society, as well as Discovery Designs, a family-owned contemporary woodworking business. Jennifer holds a B.S. in Industrial (Business) Management with a minor in Visual Communications from Carnegie Mellon University. She is a member of the Society for Commercial Archaeology.
Kipp is a founding partner and the CTO of Drive-On-In, responsible for financial and strategic planning, as well as the implementation of the entertainment facility and related projects. He is an entrepreneur with expertise in technical operations, situation control, critical incident management, and aggressive decision-making. He has been researching drive-ins for more than six years. Prior to founding Drive-On-In, Kipp's experience included several years supporting Discovery Designs in the capacity of planning, product development, and customer service. He also has experience in events planning and policy development. Kipp studied mathematics, computer science and psychology at Carnegie Mellon University, in addition to doing work in multimedia development. His educational background includes studies at Kent State University and Stark State College.
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Drive-On-In, the Drive-On-In logo, and Retro
Depot are trademarks of Drive-On-In, Inc.
Experience the Great American Drive-In is a servicemark of Drive-On-In, Inc.